37Store
E-commerce Website Design & Development
E-commerce website for a contemporary bags and backpacks brand. I developed two homepage concepts, designed the full website structure and responsive layouts, and brought the final design to life on Tilda.
E-commerce website for a contemporary bags and backpacks brand. I developed two homepage concepts, designed the full website structure and responsive layouts, and brought the final design to life on Tilda.
Industry
Fashion & Accessories
Scope
E-commerce Website
Role
UI/UX Design · Web Design · Tilda
Year
2025
37Store is an e-commerce brand focused on functional backpacks and bags for everyday use. The goal was to design a shopping experience where the products stay the visual focus, while the structure makes it easy to browse the collection and understand the brand — then bring that design to life as a fully responsive website on Tilda.
I developed two distinct homepage directions to explore different ways of presenting the brand:
- Concept A — [bold full-bleed product photography, dark background, editorial feel]
- Concept B — [lighter grid-based layout, more product-card driven, catalog-first feel]
Website Structure
After selecting the homepage direction, I developed the rest of the website around the same visual system.
The structure was designed to balance brand storytelling with practical shopping information, including product presentation, the brand story, delivery and warranty information, contacts and the product catalog.
After selecting the homepage direction, I developed the rest of the website around the same visual system.
The structure was designed to balance brand storytelling with practical shopping information, including product presentation, the brand story, delivery and warranty information, contacts and the product catalog.
Result
A minimalist, product-focused e-commerce site that gives 37Store a consistent visual identity from homepage to checkout — [one concrete outcome if you have one: launch date, client reaction, page count, or a feature you're proud of].
Note: the interface itself is in Russian, built for a Russian-speaking market and customer base.
A minimalist, product-focused e-commerce site that gives 37Store a consistent visual identity from homepage to checkout — [one concrete outcome if you have one: launch date, client reaction, page count, or a feature you're proud of].
Note: the interface itself is in Russian, built for a Russian-speaking market and customer base.
Bringing It to Life on Tilda
After completing the UI design, I brought the website to life on Tilda.
The final implementation translates the approved visual system into a responsive e-commerce website with structured product sections, navigation and content blocks.
After completing the UI design, I brought the website to life on Tilda.
The final implementation translates the approved visual system into a responsive e-commerce website with structured product sections, navigation and content blocks.
Responsive Design
The layout was adapted across breakpoints to keep the same visual hierarchy on mobile as on desktop — particular attention went into how product imagery, typography, and navigation compress on smaller screens without losing the editorial feel of the desktop version.
The layout was adapted across breakpoints to keep the same visual hierarchy on mobile as on desktop — particular attention went into how product imagery, typography, and navigation compress on smaller screens without losing the editorial feel of the desktop version.
Selected Direction
The final direction combines a minimalist editorial aesthetic with a product-focused e-commerce structure.
Large product imagery, generous spacing and a restrained visual system keep the attention on the collection while creating a distinctive brand experience.
The final direction combines a minimalist editorial aesthetic with a product-focused e-commerce structure.
Large product imagery, generous spacing and a restrained visual system keep the attention on the collection while creating a distinctive brand experience.
About me and Services
I’m Tamara, a web designer and developer creating thoughtful digital experiences for businesses and brands.
My work combines visual design, UX and development to create websites that are not only distinctive, but clear, functional and built to support business goals.
From the first structure to the final responsive layout, I stay involved throughout the process — turning ideas into websites that are ready to grow.
My work combines visual design, UX and development to create websites that are not only distinctive, but clear, functional and built to support business goals.
From the first structure to the final responsive layout, I stay involved throughout the process — turning ideas into websites that are ready to grow.
Web Design
I design websites that balance visual impact with clear structure and intuitive user experience. Each project starts with understanding your goals, audience, content and brand — then turning them into a distinctive visual language and a clear user journey.
From information architecture and wireframes to visual design and responsive layouts, I focus on creating websites that are easy to navigate, communicate value clearly and support your business goals.
From information architecture and wireframes to visual design and responsive layouts, I focus on creating websites that are easy to navigate, communicate value clearly and support your business goals.
Tilda / Webflow / Wix / Flexbe
I design and develop modern, responsive websites — from compact landing pages to complex multi-page platforms. My approach combines strategic structure, clean layouts, and smooth interactions, ensuring that your website is both functional and visually compelling. Every detail — from typography to mobile optimization — is carefully considered, so your site looks professional and works seamlessly on any device.
Brand Identity
I create visual identities that give brands a clear and consistent visual language across digital and print. Starting from the core idea, I develop logos, typography, color palettes, graphic elements and supporting visuals that work together as a cohesive system.
The goal is not simply to make a brand look distinctive, but to create a visual identity that communicates its character, builds recognition and works consistently across websites, social media, advertising and printed materials.
The goal is not simply to make a brand look distinctive, but to create a visual identity that communicates its character, builds recognition and works consistently across websites, social media, advertising and printed materials.
