From Figma to a Live Website: My Design Process
A website project usually starts long before the first pixel-perfect screen.
The final interface is the result of several decisions about structure, content, visual direction, interaction and technical implementation.
My workflow combines UI/UX design with website development, allowing me to work through the project from the initial concept to the responsive live website.
01. Understanding the project
The first step is understanding what needs to be created and why.
I look at the business, target audience, existing visual identity, competitors and available content.
If there is an existing website, I also look at what is already working and what needs to change.
At this stage, the goal is not to immediately create a visual solution. It is to define the problem that the website needs to solve.
02. Defining the structure
Once the goals are clear, I work on the website structure.
This includes determining the main pages, sections and relationships between them.
For a landing page, the structure might be relatively straightforward: introduction, benefits, services, proof, process and contact.
A larger website may require a more detailed information architecture with multiple page types and reusable sections.
The structure becomes the foundation for everything that follows.
03. Creating the visual direction
After the structure is established, I explore the visual language.
Typography, color, imagery, spacing, graphic elements and interaction all contribute to the direction.
Sometimes I develop several concepts before selecting the final one.
This approach can be especially useful when the brand does not yet have a strong digital direction. Exploring alternatives allows the design to move beyond the first obvious solution.
04. Building the UI system
For larger projects, I prefer to establish a reusable UI system before designing every page individually.
This can include:
- typography styles
- colors
- buttons
- cards
- forms
- navigation
- image treatments
- spacing
- reusable content sections
The purpose is not to make every page look identical.
Instead, the system creates consistency while still allowing individual sections to respond to different types of content.
05. Designing the main pages
With the visual language established, I move into detailed page design.
I pay attention to hierarchy, rhythm and how sections connect with one another.
A page should not feel like a collection of unrelated blocks.
The transition between sections, changes in scale, image placement and whitespace all contribute to the overall experience.
This is where the initial structure becomes a real interface.
06. Designing inner pages
Once the main direction is approved, I apply the system to the rest of the website.
Inner pages often have different content requirements, so the design needs to remain flexible.
For an e-commerce project, this might mean product pages, catalog pages, brand information, delivery and warranty pages.
For a corporate website, it might include company information, business divisions, services, documents, people and contacts.
The challenge is to maintain a consistent visual language without making every page feel repetitive.
07. Responsive design
After the main desktop layouts are established, I adapt the experience for smaller screens.
I review the hierarchy rather than simply reducing dimensions.
Some sections can remain almost unchanged. Others need to be reorganized.
Navigation, typography, image crops, grids and spacing may all require adjustments.
The goal is for the mobile version to feel like a deliberate design rather than a compressed desktop layout.
08. Development
When the design is ready, I move into implementation.
Depending on the project, I work with platforms such as Tilda, Webflow, Wix or Flexbe.
The implementation stage is not just technical execution. It is another opportunity to review the design.
Some interactions may need refinement. Certain components may need to be adapted to work efficiently within the chosen platform.
Because I understand both sides of the process, I can make these decisions while keeping the original design intention in mind.
09. Testing and refinement
Before launch, I check the website across different screen sizes and review the main user flows.
I look for inconsistencies in spacing, typography, responsive behavior and interactive elements.
I also check whether the content remains readable and whether important actions are easy to find.
Small details can have a significant effect on the final impression, so this stage is an important part of the process rather than an afterthought.
10. Launching a website that can grow
A website should not be designed as a static object.
Businesses change. New services appear. Products are added. Content is updated.
For this reason, I try to create systems that are flexible enough to accommodate future changes.
Reusable components, clear page structures and consistent visual rules make future updates much easier.
Design and development as one process
For me, the advantage of combining design and development is the ability to think about the complete product.
The question is not only:
“Does this look good in Figma?”
It is also:
“Will this work as a real website?”
A successful transition from Figma to a live website requires both visual attention and practical thinking.
The final result should preserve the original design concept while functioning reliably across devices and remaining manageable for future updates.
Have a project in mind?
Let’s create a website that looks distinctive, works intuitively and supports your business goals.
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10.09.2026
